Adweek 2024 Vakantie. A presidential election, continued cultural polarization, the summer olympics, technological breakthroughs, an uncertain economy, and boundless creativity: By adapting your marketing strategy, staying flexible, and focusing on what truly resonates with customers, small businesses can turn this holiday season into a successful.

G2’s marketing and digital advertising research principal summarizes learnings from the 2024 adweek outlook conference focusing on cookie usage and brand opportunities. For 2024, we’re revealing a brand new advertising week europe, starting with a new home: